China Economic Net (10/14/08) Na, Tong
Though the lubricant market is maturing in much of the world, opportunities are available in fast-growing China and India, and brand competition is stepping up marketers adjusts product line and launch new packaging and brand promotion.
China's lubricant market is expected to pass the United States to become the world's largest lubricant market in 2020. The Chinese automobile industry has been developing rapidly after starting from nothing a decade ago, and more and more Chinese households are buying cars and paying close attention to maintenance—which in turn is producing more diversified demand in lubricant products.
Large domestic lubricant enterprises are beginning to remodel their brands, deepen channels integration, and strengthen consumer awareness and acceptance through more experienced sale measures. Kunlun Lubricant, the domestic brand, is becoming more and more mature in brand building and market development, right through its years of continuous involvement in international competition. In 2007, Kunlun Lubricant completed the adjustment of 13 of its sub-brands, making them suitable for different market segments. It not only meets the diversified demands of the Chinese lubricant market, but also strengthens and enhances its marketing network.