Grease: The Niche Market Opportunity
Instructor: Chuck Coe, Grease Technology Solutions, LLC
Where: STLE University, live webinar event broadcast to your computer
When: Wednesday, August 20, 2014 at 12-1:00 p.m., with optional Q&A from 1-1:30 p.m. Central Time
Cost: $39 for members, $59 for non-members
There are industry standard specifications to cover engine oils, gear oils, hydraulic oils, turbine oils, etc. Standardized specifications are wonderful for the end user, simplifying product choice and ensuring a certain level of performance. Unfortunately for the marketer, standards also reduce the opportunity for differentiation by facilitating cross-referencing and product commoditization.
Greases are different. There are virtually no industry standard specifications, and as a result no two greases are exactly alike. Grease performance can vary not just due to formulation differences, but also as a result of the manufacturing equipment and techniques used. The wide variety of grease applications creates a major opportunity for grease product differentiation, and access to a high margin sector.
Mr. Coe holds a BS Chemical Engineering, Pennsylvania State University, along with NLGI CLGS and STLE CLS professional certifications. He worked for Mobil and ExxonMobil for 32 years, including 6 years as ExxonMobil’s Grease Technology Manager and many years as an industrial oil and grease formulator and technical advisor. He retired from ExxonMobil and launched Grease Technology Solutions LLC, a grease training and consulting business in 2009. He is NLGI President and is the Grease Education Course Chair of STLE. He has authored several technical papers and articles on grease, and received Best Marketing Paper and Best Paper awards from both NLGI (2008) and ELGI (2009), and the John A. Bellanti Memorial Meritorious Service Award (2012) from NLGI. E-mail: email@example.com.
Phone: (847) 825-5536
Email: Kara Sniegowski at firstname.lastname@example.org
Reminder: Computer speakers or headphones are needed to hear the audio.
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