TRACK

Commercial Marketing Forum (Session 1I)

KEYWORDS

Lubricant Formulators and Marketers, End-Users, Lubricant Trends

ENABLING THE SUCCESS OF LUBRICANT MARKETERS AND FORMULATORS

Emerging market trends are imposing greater demands on each gallon lubricants. Dow’s goal is to enable you to address the evolving needs of end users who require formulations that provide greater energy savings and improved equipment life, endure extreme temperatures and conditions, offer fire resistance, allow higher carrying loads, and address regulations that mandate environmentally acceptable lubricants and NSF food grade compliance. Dow’s Performance Lubricants business is uniquely advantaged at the intersection of chemistry and tribology. We have refocused our position in the lubricants market segment and made great strides in transforming our Performance Lubricants business into a more precisely targeted and customer­centric organization. With this new focus, we will better align our technical expertise and core competencies with emerging market trends and growing needs of lubricant formulators and marketers, providing them with breakthrough technologies and differentiation. We listen, we understand, we deliver.

AUTHORS

Thomas Mittendrein, The Dow Chemical Company, Midland, MI